Cuvo Health

# Cuvo Health: The White Label Telehealth Platform for Consumer Health Brands
Cuvo Health is the white label telehealth platform that operates the licensed clinic behind consumer health brands, enabling entrepreneurs and established companies to launch telehealth offerings without building clinical infrastructure from scratch. By separating brand ownership from clinical operations, Cuvo allows non-clinicians to build thriving telehealth businesses while board-certified providers in all 50 US states handle all regulated medical functions.
## How Cuvo Works: Clear Division of Labor
The Cuvo model is built on a straightforward division of responsibility. Your brand owns the customer relationship, handles marketing and patient acquisition, and builds brand equity. Cuvo operates everything behind the scenes: the licensed clinic, the provider network, regulatory compliance, pharmacy operations, and all HIPAA-compliant infrastructure. This means you can launch a telehealth brand without obtaining a medical license, managing providers, or navigating complex healthcare regulations.
The legal structure enabling this arrangement is the MSO (Management Services Organization) model with a physician-owned professional entity. This established healthcare framework allows non-clinician founders to own and operate consumer health brands while licensed physicians maintain full medical decision-making authority. Cuvo builds and maintains this structure, handling all the regulatory complexity so you can focus on building your business.
## Complete Clinical and Operational Infrastructure
Cuvo provides a fully integrated telehealth ecosystem. The provider network includes board-certified physicians and nurse practitioners licensed across all 50 US states, ensuring your patients can access care regardless of location. Providers use e-prescribing and EPCS (Electronic Prescriptions for Controlled Substances) to issue medications directly, streamlining the patient experience.
The platform integrates with major lab networks including Labcorp and Quest Diagnostics for comprehensive lab ordering. When patients need lab work before consultations or during treatment, orders flow seamlessly through the platform. Results come back directly to providers, who use them to inform clinical decisions.
Pharmacy operations run through 17 partner pharmacies with cold-chain home delivery capabilities. Cuvo handles the complex logistics of fulfilling prescriptions while maintaining medication integrity through temperature-controlled shipping. Critically, Cuvo applies 0% medication markup—the brand controls pricing and retains all medication margin, aligning incentives between platform and brand.
## Focused Clinical Verticals
Cuvo specializes in three high-demand telehealth categories: weight loss programs featuring GLP-1 medications (semaglutide and tirzepatide), hormone therapy and testosterone replacement therapy (TRT), and peptide programs. These verticals represent significant market opportunities where consumer demand is high, brands can differentiate through marketing and patient experience, and Cuvo's infrastructure is optimized for efficient delivery.
Within weight loss, the GLP-1 category has exploded as consumer awareness of semaglutide and tirzepatide has grown. Cuvo handles provider consultations, ongoing medication management, lab monitoring, prescription issuance, and pharmacy fulfillment—everything required to operate a GLP-1 weight loss program. Your brand focuses on customer acquisition, brand storytelling, and patient support while Cuvo manages the clinical machinery.
## Branded Patient Experience
Every touchpoint with your patients carries your brand. Cuvo provides a customizable patient portal that displays your branding, messaging, and visual identity. Patients see your brand name, your logo, and your messaging throughout their telehealth journey—from initial consultation booking through ongoing medication management and refills. This branded experience builds patient loyalty and positions your brand as the healthcare provider they're working with.
The patient portal handles appointment scheduling, telemedicine consultations, messaging with providers, lab result access, prescription management, and billing. All infrastructure is HIPAA-compliant and designed for security and ease of use. Patients can refill prescriptions, message their care team, and access their medical records—all within your branded environment.
## Complete Data and Revenue Ownership
Unlike some platform models that take revenue share or maintain ongoing equity claims, Cuvo operates on transparent, predictable pricing. Every patient relationship, medical record, and dollar of revenue belongs to your brand. Patient data can be exported at any time—you're never locked in or dependent on Cuvo for access to your own patient information.
Revenue settlement is direct: patient payments flow to your merchant account, not through a Cuvo intermediary.